Know Thy Customer
Few companies succeed for the long-term without being fanatically dedicated to understanding their customers. And knowing your place in the market relative to competitors can help your sales, marketing, and product development functions excel. I offer:
- Qualitative and quantitative customer research including in-depth interviews
- Analysis of competitive landscape including research on competitor pricing, market share, and product offerings
- Strategies for developing an ongoing, internal culture of gathering customer feedback and systematically addressing and incorporating it
- Churned/exiting customer research
- Analysis of existing customer portfolio to identify most passionate, profitable, or problematic customer profiles
I worked with client success and customer support teams to build processes for identifying high-risk customers and helped the development team prioritize features deemed most critical to new customer acquisition and retention.