Perception is Reality
A strong brand gives you a framework for how to talk about your company, clearly and consistently, to connect with your target market and current customers. I develop strong brands by:
- Conducting and using customer research to conduct brand audits and determine current perceptions
- Defining a brand’s voice and position within the market that’s authentic to the company
- Determining key points of distinction for the company and products and incorporating those into brand identity
- Creating brand briefs and messaging guides that inform content creation, both visual and verbal
- Working with trusted creative vendors to develop a beautiful and distinctive look for brand communications